The founder & CEO of Auratek, casually introduced herself at an event I was hosting. She was charismatic, excited and had every reason to be. Auratek is a brand that she was bringing to market; a patent-pending textile that is used in various applications that interact with skin. The claim: sheets we sleep on currently are BAD for our skin. Auratek sheets have no chemical additives or secrets, but are engineered to keep your skin looking its best through simple science.
design & implementation
The first task was creating consistency across existing platforms…
Social Media Refresh — make sure all assets and descriptions are current.
Brand Guidelines
Social Media Management - Daily Post Curation, Scheduling & Monitoring
What we didn’t have, was created.
Print Design
Marketing Collateral Design (Brochures, One-Pagers)
outreach
And once we had most ducks in a row, it became time to get the brand out there! Shortly after I began working with Auratek, we started to consider list building efforts and developing a compelling email marketing campaign. In July 2018, there was a month-long Pre-Order in which I also built a digital campaign around. This included working with the press and leveraging relationships with media.
Development and design of monthly email campaign
Some of the coverage we’ve received to-date can be found here: